Spotify is embarking on a new way to make money from its product in addition to established revenue generators, like converting as many of its tens of millions of active users as possible into paid subscribers to its premium tier.
The company announced one such new moneymaker today. Spotify is now going to start letting brands sponsor the music streaming giant’s Discover Weekly playlist, one of the most-liked features of the service which generates a playlist of new music each week that refreshes every Monday based on guesses made about the user’s preferences.
