Visual search engine Pinterest is rolling out new features this morning that will make it easier for people to purchase the products on its platform.
The $12 billion company, which has 250 million monthly active users, has rebuilt the infrastructure behind its product pins with a goal of making the mobile app and website more “shoppable,” per Pinterest’s head of shopping product Tim Weingarten.
The company says since it began testing the new features in the previous quarter, clicks on products to retail sites increased by 40 percent.
