Last week, Facebook announced its acquisition of Giphy, one of the most popular GIF sites across the internet. In its announcement, Facebook disclosed that the Facebook family of apps already makes for half of Giphy’s traffic, with Instagram making up half of the overall Facebook traffic. Accordingly, the Giphy team will become part of Instagram which has enjoyed API integration with Giphy for quite some time. The question becomes, how will app integrations outside of the Facebook family be impacted by the acquisition?
