In its first big move to expand into a software company, General Motors is introducing a new software platform it created called Ultifi.
The automaker will begin putting Ultifi (all-tee-fy) on some internal combustion and electric vehicles starting with the 2023 model year with the hope that it helps boost consumer loyalty to GM cars and opens up new channels to revenue beyond car sales.
“Ultifi is a big, big step in our software strategy,” Scott Miller, GM’s vice president of software-defined vehicles said Wednesday. “Today, cars are enabled by software, with Ultifi, cars will be defined by it.”
