image credit: Vecteezy

Engagement isn’t the future of software — so stop prioritizing it

When’s the last time you thought about your hammer? Probably the last time you used it.

Physical tools don’t ask for your time — they just do their job. Software, on the other hand, is also a tool, but lately, apps are demanding more and more of humans. Workplace software is just as addictive as consumer software, all in the name of “driving engagement.”

But who is this engagement really for? For most users, it only leads to irrelevant, or worse, distracting work. The constant red dot, the buzzing notification on your phone, and the chime of one more alert calls us to work that may or may not matter.

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