DuckDuckGo has announced that its Chrome browser extension has been updated to block Google’s new tracking technology. Although the company suggests users simply stop using Chrome as the most effective way to block FLoC – it’s the only browser currently supporting this feature – those looking to continue using Chrome can install DuckDuckGo’s extension that now comes with enhanced tracker blocking.
Google’s privacy-focused rival says that its own search engine has also been configured to disable FLoC by default; however, the experimental feature was silently turned on for millions of Chrome users in the US, which the Electronic Frontier Foundation has termed a “terrible idea” and a concrete breach of user trust.
