Twitter’s just announced another set of fairly disappointing set of results and snuck news of an interesting partnership that might help into its release.
It’s teaming up with Google’s DoubleClick platform to improve the way it measures advertising performance and attribution. The move is designed to please direct response marketers who are using Twitter and persuade them that it’s ads are delivering bang for their buck.
As part of the deal, Twitter will also make its ad inventory available through DoubleClick Bid Manager, so clients can do all their buying in one place.
