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Analysts believe Augmented Reality apps could significantly boost Apple’s bottom line

July 12, 2018

Via: BGR

In the months preceding WWDC 2017, Tim Cook made a number of statements highlighting his enthusiasm for augmented reality. Cook’s remarks were somewhat unusual given Apple’s penchant to not say much of anything regarding potentially new and exciting technologies. Cook, though, couldn’t help but extol the benefits of AR, even going so far as to say in February 2017 that AR is as big of a breakthrough as the smartphone.

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