A trend quickly developing at CES 2019 is the entry of Amazon Alexa into the car, with numerous announcements linking the digital assistant into the fundamentals of future vehicles.
We’ve already seen Amazon’s smart assistant feature in cars in a number of implementations, but what’s being shown in Las Vegas, Nevada, this week sees Alexa baked into the core of vehicles, rather than added as more of a third-party after thought.
Amazon’s Echo speakers have become hugely popular in homes, with the ‘Alexa’ wake word now a familiar phrase for many.
