Privacy is one of those nebulous ideas that everyone loves. Delivering it, though, is a job that’s full of nuance and tradeoffs. Turn the dial too far to one side and the databases are useless. Turn it too far in the other direction and everyone is upset about your plan to install camera arrays in their shower to automatically reorder soap.
The good news is that there is a dial to turn. In the early days, everyone assumed that there was just a switch. One position delivered all of the wonderful magic of email, online ordering, and smartphones.
