Microsoft is looking to get more third-party apps in front of you and a change in the latest preview build of Windows 10 puts them right in your face, on the start menu.
First spotted by Betanews, the test is found in Windows 10 build 10565 and shows a suggested app from the Windows Store directly on the Start menu.
The suggested app is squished between your most used apps and local system locations. It appears to change throughout the day to suggest apps that Microsoft thinks you might like, presumably to help drive higher numbers of downloads via the Windows Store.
