To ride the virtual reality wave, start paddling now

February 5, 2018

Virtual Reality (VR) is coming to the masses. But how quickly?

An industry segment that truly started no more than a year ago with the launch of headsets such as Oculus Rift and HTC Vive is already a multi-billion dollar enterprise, with every major tech player — Google, Apple, Microsoft, Facebook, Intel, etc. — hoping for a piece of the pie.

Curiously, the battle of the industry titans has seemingly led to slower adoption. Mainstream consumers continue to hold out for the “killer app” — that feature, function, application, or hardware that drives a technology into becoming indispensable.

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