Roku has gotten a jump on the holiday shopping season, announcing a range of updates to its streaming device portfolio in addition to a new version of its Roku operation system.
The updates include a smaller and more power-efficient Roku Express player, which sells for $29, as well as a new version of its $99 Roku Ultra with customizable shortcuts that operates as a set-top box. The company’s lineup of products for the fall, which Roku Vice President Mark Ely says offers “something for everyone,” also includes five additional Roku streaming players rounding out the lineup in the US that will be available in a few weeks.
