Google reportedly considers building its own Nexus phones

February 2, 2016

Via: TechSpot

Google has been running the Nexus program for a few years now, commissioning different manufacturing partners with the task of bringing forward their vision for Android into beautifully-crafted, bloat free devices. While those partnerships have been fruitful — the recent Nexus 5X and Nexus 6P were both well received — now Google is looking to seize total control over the Nexus line according to The Information.

The move is likened to Apple’s vertically integrated strategy controlling every aspect of hardware and software. This essentially means a Nexus smartphone with no branding or design input other than that of Google.

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