Google reportedly considers building its own Nexus phones

February 2, 2016

Via: TechSpot

Google has been running the Nexus program for a few years now, commissioning different manufacturing partners with the task of bringing forward their vision for Android into beautifully-crafted, bloat free devices. While those partnerships have been fruitful — the recent Nexus 5X and Nexus 6P were both well received — now Google is looking to seize total control over the Nexus line according to The Information.

The move is likened to Appleā€™s vertically integrated strategy controlling every aspect of hardware and software. This essentially means a Nexus smartphone with no branding or design input other than that of Google.

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