Although spending so far this year has eclipsed what was generated in the first half of 2020, year-over-year growth is actually down 3.6 percent when comparing 2020 to 2019.
Looking at the two major app stores individually, Apple’s App Store is projected to generate $41.5 billion in revenue in the first half of this year – or about 1.8 times more than the estimated $23.4 billion that Google Play is expected to drum up.
Conversely, it’s Google’s store that is expected to experience greater year-over-year growth – 30 percent growth versus just 22.1 percent growth for the App Store.
