Instagram today revealed it’s launching Threads, an Instagram spin-off app specifically for private messages between friends — similar to Facebook’s Messenger. Whether it’ll actually last as long as Messenger has remains to be seen.
The app is camera-first, meaning your own face is likely to be the first thing you see upon entering the app. You can quickly take a picture and shoot it off to a friend. Users have access to Instagram‘s suite of photo- and video-editing features, so it’s pretty much the same as sending a DM on Instagram itself.