It’s no secret that Google has a tight grip on the online shopping market. From its Shopping section in Search, and its large ad network, to numerous product reviews on YouTube, the company has become a staple of online consumerism. And now the company wants to capitalize on its dominance in the market with a new shopping app.
Enter Shoploop, a video shopping platform for discovering, evaluating, and buying products all in one place. It’s basically like a social media platform built around product reviews and affiliate links. Users will be able to save products to check out later, or simply follow creators for more content.
