Apple’s app privacy label is a brand new iOS feature that users will find on the iPhone and iPad. They’re like nutrition labels on food packaging, but they tell you what sort of personal data an app can collect, offering you more insight into how you’re being tracked. To access the feature, you’ll have to go to the App Store, choose an app, and then scroll down to the App Privacy section of the app’s description, where you’ll see what data the app will collect.
A comparison earlier this week showed us the terrifying amount of personal information Facebook Messenger needs, compared to competing apps like Signal, iMessage, and Facebook’s WhatsApp.