Google has redesigned its mobile ad formats to make them more effective for marketers.
At the Fairmont Hotel in San Francisco on Monday, Google provided journalists with a preview of what the company planned to announce at its Google Performance Summit.
The event, amid chandeliers in a Beaux-Arts ballroom, was about as different from last week’s sun-drenched Google I/O 2016 as it could be. Google’s ad technology is where the company’s money is made, and it showed.
