Google Revamps Mobile Ads As Smartphone Searches Surge

May 25, 2016


Google has redesigned its mobile ad formats to make them more effective for marketers.

At the Fairmont Hotel in San Francisco on Monday, Google provided journalists with a preview of what the company planned to announce at its Google Performance Summit.

The event, amid chandeliers in a Beaux-Arts ballroom, was about as different from last week’s sun-drenched Google I/O 2016 as it could be. Google’s ad technology is where the company’s money is made, and it showed.

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