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Google halves its revenue share of in-app subscriptions on the Play store

October 22, 2021

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Google has made another tweak to the fee structure for apps hosted on the Google Play app store, again granting certain developers a larger slice of the pie. The change specifically affects apps that rely on recurring subscription revenue.

Previously, Google took a cut of 30 percent in the first year that a recurring subscription was active, then 15 percent in the years after that. Now, Google will take a cut of only 15 percent from the very start.

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