Facebook wants to mesh its massive social network with phone communications so that it can provide its members with useful information about people at the other end of the line.
On Wednesday, the company launched Hello, an app for Android smartphones that, by pulling data from Facebook profiles, acts like caller ID with a social networking twist.
When they receive a call from a fellow Facebook member, Hello users will see a card appear with profile information about the caller that the recipient already has access to, either because the information has been shared with the recipient, or because it’s public on the site. For example, the card may include the caller’s name, job title and the number of friends the caller and recipient have in common.
