When it comes to improving productivity, Apple CEO Tim Cook says businesses don’t need their employees to work harder — they need to change how they work.”There’s no more time in the day, so you have to transform your business.” he said during a conversation with Box CEO Aaron Levie Tuesday at the BoxWorks conference. “And so today, that means embracing mobility in a big way.”
It’s something that he thinks companies haven’t been doing enough of — Apple included. While there are plenty of applications that can handle traditional enterprise tasks like email, Cook said he doesn’t see enough applications that are fundamentally transforming the way that people work. In his view, it’s a major opportunity.