The Google Play Store is receiving an update today that will allow customers to make charitable donations to nonprofits from their Android device. While it may seem odd to to be rallying for support for charities within the same marketplace where users download apps and games, it’s not uncommon. Apple for years has collected donations for the American Red Cross in the wake of natural disaster like the California wildfires hurricanes, for example.
Google’s implementation, however, isn’t a launch tied to a single event. And it’s rolling out support for several charities, not just the Red Cross.