SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM parts and now the challenge will be putting them together.
At Sapphire Now, SAP CEO Bill McDermott outlined a suite called SAP C/4HANA, which incorporates the acquisitions of Hybris, Gigya and Callidus Cloud to cover consumer data, marketing, commerce, sales and customer services.
