Сaught short by Salesforce, SAP targets ‘front office’ market” is more revealing than SAP might like but the headline on Reuters’ story is appropriate to the announcements coming out of SAP’s annual customer confab in Orlando, Florida. It describes SAP’s new attempt to consolidate a group of about a dozen front office apps into a fully integrated customer relationship management suite — next year.
How do you say “lipstick on a pig” in a non-derogatory way? Look, CRM is over 20 years old now.
