Salesforce on Wednesday announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities, including the following:
View consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard to better analyze cross-channel engagement. For example, if marketers see a high rate of browse abandons — customers who click through an email offering but don’t buy — they can create a tailored journey to re-engage them.
