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Using big data to improve customer experience and financial results

October 10, 2017

Via: InfoWorld

Technology provides businesses across all industries with tools and capabilities that optimize operations in order to maximize revenue and minimize waste. Many industries now have access to up-to-date information on customer experience, product acceptance, and financial transactions.

Organizations no longer have to wait in the dark until the end of the week, month, or quarter, to find out whether marketing campaigns are producing intended results. Instead, decision makers can view, analyze, and respond to results in real time.

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