Company owners rely on their employees to drive profit for their business. But it requires fair treatment and a good working environment to gain positive recognition and encourage employee advocacy. It is rewarding to witness an employee openly advocate for a company. Yet, it is more fulfilling when everyone in the company shares their support willingly, not just for brand recognition but because the experience stands true for everyone involved.
What are the benefits of employee advocacy?
Besides attracting new leads and upholding a positive image, encouraging employee advocacy can help attract top talents to the company. Job seekers are more likely to apply to a company when they hear positive feedback from past or present employees.