How to A/B test your email

How to A/B test your email

September 15, 2015

There’s no denying that email marketing is still the most effective way to sell online.

Given how powerful email is, along with the sheer number of “how to” posts about it, it’s tempting to build your efforts around established best practices or simply use your platforms recommended features.

Unfortunately, that approach has failed time and time again. Instead, testing – rigorous, methodical, and data-driven A/B testing – is absolutely essential. But where should you start? To answer that question, I’ve put together this list of 15 A/B tests you can jump into today.

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