In an era of constant connectivity, consumer expectations of businesses run high. Latency—the delay inherent between a desire and pursuant request for information and its ultimate return—creates frustration, inhibits success and can impact customer experiences and ultimately customer satisfaction. Long story short, we live in a real-time world and no one wants to wait. Latency is a source of friction.
If I can post a photo, search for a flight, watch live sports, or get real-time stock portfolio updates instantly on my phone, why can’t I do the same in my day-to-day business dealings?
