While many iPhone apps will typically only run you a few dollars, even that may be too much to shell out for something you’ve never used before. Enter Apple’s new “Try it For Free” App Store section designed to give users easier access to apps that offer free trial periods. At the moment there’s only a few being promoted: USA Today, Lake: Coloring Books, Panna: Video Recipes & Classes and 1Password. Though these apps are quite different from one another, they’re all subscription-based services.
While these apps have always offered free trials, this tweak to the App Store interface could serve as Apple’s way of pushing more users into trying out a different method of payment than they might be used to, especially after years of apps being monetized via one-time fees or in-app purchases and microtransactions.
