With all the information out there—2.5 quintillion bytes a day, by one count—it’s no surprise that today’s businesses struggle with classifying, organizing and governing data. Whether they need the data or just end up with it (digital exhaust), they must have it handy. Shrewd data management is the basis for turning information into revenue.Recently, businesses have been retooling their data management strategy by focusing on the larger architecture of the data hub. The data hub connects all data in an enterprise, ultimately giving all business users the 360-degree view of the data they need to do their job.