It’s usually the case that when a new iPhone launches we’re inundated with photos of Apple fans queuing up outside stores. But judging from the lines that appeared on Friday’s launch day, early demand for the iPhone 8 has been pretty poor.
Locations that have famously seen queues stretching for several blocks during previous iPhone releases were noticeably subdued last week. San Francisco’s Union Square and Apple’s Sydney city stores saw lines of around 80 and 30 people, respectively. Numbers were even worse at the company’s flagship London outlet, where there was more staff inside the store than the 13 people waiting outside.