Customer relationship management (CRM) software revenue overtook that of database management systems (DBMSs) at the end of 2017, making CRM the largest of all software markets in the world. According to Gartner findings, global CRM revenue amounted to US$39.5 billion during the past 12 months, overtaking DBMS which reached US$36.8 billion in the same year.
“In 2018, CRM software revenue will continue to take the lead of all software markets and be the fastest growing software market with a growth rate of 16 per cent,” Gartner research director, Julian Poulter, said.
